Turn Attention
Into Revenue.
Master the complete customer journey and build systems that attract, convert and retain customers.
30
Program Days
1:1
Strategy Calls
5
Core Modules
250+
Brands Helped
Why Single-Channel Marketing Is a Trap
Marketing today is no longer about posting consistently and hoping for results. Successful brands build systems that guide customers through every stage of the buying journey.
Creating Content Without Sales
Producing social media posts and creative assets consistently without a direct funnel that converts viewer attention into purchase revenue.
Running Ads Without Data
Scaling performance marketing campaigns on Meta or Google without tracking customer acquisition costs (CAC) or unit economics.
Losing Acquired Customers
Spending heavily to acquire new customers but failing to keep them engaged, resulting in high churn and low repeat purchase rates.
Overdependence on One Channel
Relying solely on Meta ads to grow. When CPMs spike or ad delivery fluctuates, business revenue and margins drop immediately.
No Retention Strategy
Neglecting post-purchase customer journeys. Lacking automated email and WhatsApp flows that turn first-time buyers into loyal brand advocates.
Inconsistent Growth
Struggling with unpredictable month-on-month sales spikes and drops due to a lack of structured multi-channel marketing campaigns.
Who Should Join?
This program is designed for acquisition and performance specialists looking to control growth end-to-end.
D2C Brand Founders
Brand owners looking to set up profitable customer journeys and take direct control of their media spend.
Working in Marketing Dept
In-house marketing executives and managers wanting to upskill in conversion layout design and lifecycle flows.
Starting D2C Brand
Aspiring entrepreneurs planning to launch their brand with an optimized multi-channel customer acquisition loop.
Joining as Performance Marketer
Aspiring growth specialists and agency candidates looking to master funnel analytics, Meta ads, and retention tactics.
Core Competencies
30 Days. Three Phases. One Scaled Funnel.
Every session is hands-on — you build acquisition and retention systems for your store.
Acquisition
Days 1 – 10 · Funnel & Traffic Setup
Learn the foundations of consumer behavior, positioning strategies, and defining hooks that command attention in crowded marketplaces.
Map touchpoints from discovery to post-purchase. Architect full funnels that minimize drop-offs and align offers with user intent.
Deep dive into Meta's algorithm. Set up test structures, configure ABO/CBO campaigns, and implement creative testing loops.
Master Google Ads. Configure search intent campaigns, optimize shopping feeds, and deploy Performance Max to capture high-intent buyers.
Conversion
Days 11 – 20 · Optimise & Convert
Unleash organic and paid creator loops. Identify, negotiate with, and scale micro-influencers to drive authentic brand recommendations.
Optimize storefront copy and metadata structures to rank on standard search pages and artificial intelligence engines like Perplexity, ChatGPT, and Gemini.
Build high-intent landing page designs that match paid ad contexts, using structure templates and conversion copywriting hooks.
Deploy user hotmaps, audit checkout drop-offs, optimize site speed assets, and redesign catalog interfaces to maximize traffic yield.
Retention
Days 21 – 30 · Scale & Retain
Build high-performing email lifecycle tracks: welcome loops, browse abandonments, cart recovery sequences, and post-purchase follow-ups.
Unify mobile marketing setup. Create abandon checkouts triggers, automated status updates, and custom campaign broadcast flows.
Deploy GTM triggers, configure standard event pixels, build custom attribution models, and build dashboard templates.
Establish direct brand loyalties. Design VIP tiers, construct scalable user communities, and blueprint marketing projections roadmap.
Unify the Funnel. Master the Acquisition.
Not Just Lessons — A Marketing Toolkit
What You Will Build
Brand Foundation Blueprint
Define hooks, positioning strategies, and consumer psychology triggers for your brand.
Customer Personas
Draft detailed customer journey maps and personas to target your ideal audience.
Marketing Calendar
Design a social media and influencer marketing calendar for consistent campaign planning.
Campaign Framework
Build and execute setup blueprints for Meta Ads and Google Ads campaigns.
Retention Engine
Set up automated email and WhatsApp flows to scale post-purchase retention.
Analytics Dashboard
Build a repeatable tracking dashboard to analyze marketing attribution and ad data.
What You Receive
Live Sessions
Attend live interactive webinars with industry practitioners analyzing active brand funnels.
Practical Assignments
Complete hands-on marketing execution assignments inside your active Meta and Google ad accounts.
Industry Templates
Access campaign frameworks, ad copy templates, and media buying calculation tools.
Frameworks and Playbooks
Get step-by-step optimization blueprints for organic and performance marketing channels.
Community Access
Collaborate inside a private circle of active marketers and founders scaling their brands.
Certificate of Completion
Receive an official certificate of completion verifying your capacity to build customer acquisition engines.
Programme Schedule
Every session detail is designed to fit your schedule while ensuring deep execution focus.
5 Milestones of 1:1 Mentorship
Personal 1:1 sessions of 45 minutes at the most critical points in your journey.
Milestone 1 · Day 6
ICP & Offer Alignment Review
Audit active ad accounts, calculate margin thresholds, and flag conversion gaps.
Milestone 2 · Day 12
Meta & Multi-Channel Campaign Setup
Implement advanced ABO/CBO campaigns, hook testing loops, and scaling limits.
Milestone 3 · Day 18
Landing Page & Checkout CRO Audit
Perform layout, speed, and checkout reviews to maximize paid traffic yield.
Milestone 4 · Day 24
Retention Marketing & Flow Review
Audit welcome flows, winbacks, post-purchases, and WhatsApp broadcast configs.
Milestone 5 · Day 30
Marketing Dashboard & Scale Projection
Verify contribution margin models, attribution tag integrity, and scaling budgets.
Who Should Join?
This program is designed for acquisition and performance specialists looking to control growth end-to-end.
D2C Brand Founders
Brand owners looking to set up profitable customer journeys and take direct control of their media spend.
Working in Marketing Dept
In-house marketing executives and managers wanting to upskill in conversion layout design and lifecycle flows.
Starting D2C Brand
Aspiring entrepreneurs planning to launch their brand with an optimized multi-channel customer acquisition loop.
Joining as Performance Marketer
Aspiring growth specialists and agency candidates looking to master funnel analytics, Meta ads, and retention tactics.
Learn From People Who Built It
Three mentors with real D2C experience — not academics. They've built brands, spent ad budgets, negotiated with suppliers, and helped 250+ brands grow.
Akshay Banda
Co-Founder & Growth Strategist
Performance marketing, unit economics, analytics, scaling frameworks. 2x founder, Antler Portfolio Founder.
Honey Banda
Co-Founder & Brand Growth Specialist
UGC creation, brand building, storytelling, creator partnerships. Has collaborated with Garnier, NewMe, Dot & Key.
Mahek Banda
Luxury Brand Marketing Specialist
Creative strategy, content creation, campaign direction, luxury positioning. Expert in premium storefront communication and brand narratives.
Frequently Asked Questions
No. We utilize drag-and-drop landing page builders (like Replo or PageFly) and template frameworks that do not require coding.
We focus heavily on Meta (Facebook/Instagram) and Google Ads, with additional modules on email (Klaviyo), WhatsApp, and attribution models.
Yes. All students receive an official Growth Lab Full-Funnel Marketing Certification upon completion of all modules.
Build a scalable growth engine.
Starts 18 July 2026 · Mon–Fri · 8–10pm IST · Limited Seats.
Price: ₹50,000 ₹30,000 Inclusive of Taxes
Enroll