Build Your D2C Brand
In 90 Days.
India's founder-intensive programme where you don't just learn D2C - you develop your brand, establish your Shopify store, execute your first ads, and get your first customers. All in 90 days.
90
Live Sessions
5
1:1 Mentor Sessions
17
Teaching Weeks
350+
brands marketing
Why Most D2C Brands Never Get Off The Ground
Launching a consumer brand today is deceptively easy. You can register a Shopify store in 10 minutes, set up an Instagram account in 2, and start running ads with a few clicks. Yet, 95% of new D2C brands shut down within their first year. These are the four walls every aspiring founder hits, and D2C Launchpad is built to break through all of them — in order, in 90 days.
"I have an idea but don't know where to start"
Most founders spend months researching and planning without shipping anything. Week 1 ends with a validated niche and a product decision — not more research.
"I built a store but no one is buying"
A beautiful store with zero traffic is just expensive furniture. Weeks 6–11 are entirely about acquisition — Meta, Google, influencers, email, WhatsApp.
"I'm getting sales but losing money"
Most D2C founders can't tell you their actual CAC, LTV, or contribution margin. Week 14 fixes this with a live financial dashboard you build for your own brand.
"I can't step away — the brand runs on me"
If you're the bottleneck, you have a job, not a business. Week 15 is entirely about SOPs, your first hire, and building systems that work without you.
Built For Every Kind Of Aspiring Founder
Whether you have an idea, a product, or just the drive — D2C Launchpad meets you where you are.
Side Hustlers Going Full Time
You have a product idea or passion project, but are stuck in a 'day job'. We'll help you build a structured brand, run low-budget validation tests, and build the confidence to go full-time.
Working Professionals
You want to start a digital consumer business but don't know how setup, logistics, or agency marketing works. We skip the theory and give you operational roadmaps.
First-Time Entrepreneurs
No prior experience needed. We cover everything from product ideation to your first paid order, step-by-step with live support every day.
Small Business Owners
You have a physical product or local business, and want to build a proven multi-channel digital brand and online customer acquisition channel.
Core Competencies
17 Weeks. Three Phases. One Launched Brand.
Every session is hands-on — you implement something real for your actual brand each day.
Foundation
18 Jul – 22 Aug · Build the Base Right
TAM, niche positioning, customer persona draft
Sourcing, pricing model, supplier research
Naming, visual direction, brand kit Canva/Figma
Theme selection, navigation, first product page
Apps stack, payments, shipping, pre-launch checklist
Go to Market
25 Aug – 3 Oct · Get Your First 100 Orders
Phone photography, brand story, content calendar
Pixel setup, custom audiences, Campaign builder
Creative testing, hook design, budget optimization
Performance Max, search intent campaigns, keyword targeting
Creative brief, influencer seeding, creator outreach
CRO, page speed, payment gateway optimization
Scale & Sustain
6 Oct – 14 Nov · Build a Business, Not a Store
Welcome series, abandoned cart, post-purchase loop
WhatsApp automation, loyalty offers, repeat buyers
Shiprocket setup, warehouse SOPs, customer support scripts
CAC/LTV dashboard, margins, cashflow template
GST setup, trademark application, accounting setup
Graduation deliverables, investor pitch prep, scale roadmap
Follow the System. Launch with Confidence.
Not Just Lessons — A Full Founder Toolkit
What You Get
90 Live Sessions
Five sessions every week for 90 days, 8–10pm IST. Real-time Q&A, founder reviews, and expert feedback on your actual brand — not hypotheticals.
Weekly Brand Assignments
Every week you implement something real for your brand. By Day 90 you have a live business, not just notes.
Demo Day + Certificate
Present your brand on Demo Day to mentors, investors, and peers. Walk away with a completion certificate and a story worth telling.
Exclusive Access
Personal 1:1 Sessions
45 minutes each, at the five most critical moments — product validation, store review, ads review, scaling strategy, final roadmap.
Private Founder Community
A curated cohort of serious founders. Peer feedback, collabs, accountability partnerships, and a network you'll use long after the course.
50+ Templates & Frameworks
Brand playbooks, ad copy templates, email flows, financial models, vendor checklists — every tool a D2C founder needs.
Programme Schedule
Every session detail is designed to fit your schedule while ensuring deep execution focus.
5 Milestones of 1:1 Mentorship
Personal 1:1 sessions of 45 minutes at the most critical points in your journey.
Milestone 1 · Week 2
Product & Niche Validation
Confirm product choice, margins, and supplier spec before committing to inventory.
Milestone 2 · Week 5
Full Store Audit
Detailed review of your storefront, collections structure, copy, and tracking pixels.
Milestone 3 · Week 7
Paid Campaigns Review
Audit active Meta ad sets, creative formats, CPA, and hook performance metrics.
Milestone 4 · Week 13
Scaling Roadmap
Align scaling goals, budgets, and automation sequences across retention channels.
Milestone 5 · Week 17
Demo Day Prep
Polish launch deliverables, operational dashboards, and pitch structure.
Who Should Join?
D2C Launchpad is designed for dedicated operators, builders, and aspiring entrepreneurs who want to learn by doing.
Aspiring Entrepreneurs
Ready to build and launch a real brand from absolute scratch in 90 days.
Working Professionals
Transitioning to ecommerce or retail startup tracks with real-world launch experience.
Existing Business Owners
Wanting to establish direct-to-consumer storefronts and online distribution channels.
Marketing Professionals
Eager to master active performance acquisition, creative strategy, and analytics.
Freelancers & Consultants
Looking to scale high-talent client packages with structured D2C frameworks.
Ecommerce Operators
Needing robust conversion optimization tools and operations systems.
Students & Tech Builders
Seeking fast-structured hands-on business building and execution skills.
Startup Founders
Aiming to validate product-market fit immediately with live experiments.
Learn From People Who Built It
Three mentors with real D2C experience — not academics. They've built brands, spent ad budgets, negotiated with suppliers, and helped 250+ brands grow.
Akshay Banda
Co-Founder & Growth Strategist
Performance marketing, unit economics, analytics, scaling frameworks. 2x founder, Antler Portfolio Founder.
Honey Banda
Co-Founder & Brand Growth Specialist
UGC creation, brand building, storytelling, creator partnerships. Has collaborated with Garnier, NewMe, Dot & Key.
Mahek Banda
Luxury Brand Marketing Specialist
Creative strategy, content creation, campaign direction, luxury positioning. Expert in premium storefront communication and brand narratives.
Frequently Asked Questions
No. Phase 1 covers product selection and validation from scratch. You can join with just an idea — or even just the intention to start a D2C brand.
We recommend a small ad budget (₹5,000 - ₹10,000) for testing and validation. Basic Shopify store plans and utility apps are managed directly by you, using free trials/options where possible.
Founding cohort students get the lowest pricing, direct priority access to mentors, and active influence in the community growth phases.
Your Brand Won't Build Itself.
Starts 18 July 2026 · Mon–Fri · 8–10pm IST · Limited Seats.
Price: ₹1,49,900 ₹99,900 Inclusive of Taxes
Enroll